One Workflow
One workflow a week, worth automating.
Not another AI newsletter. A short letter about your business: the opportunity, the hours it could give back, how involved it would be, where the human review sits, and a first step you could run yourself this week.
What arrives
Founding cohort, limited to 100 companies while I personally review every week's recommendations. That cap is the whole point: at a hundred I can still read what goes out.
- 01
You give a work email
And one line about what the business does, if you want the first letter to land closer to the mark. Confirm from your inbox and you are in.
- 02
I read your company, not a segment
What you actually sell, who you sell it to, the admin that shape of business tends to carry. Nothing you did not publish yourself.
- 03
A letter arrives most weeks
One opportunity, occasionally two. Reply and you reach me. If a week produces nothing worth your attention, I send nothing.
What it is not
- Not a news roundup. The AI announcements only appear as the reason something is possible now.
- Not a mailing list. Your email is used for One Workflow and nothing else, and it is never passed on.
- Not automated flattery. If an opportunity does not fit a business your size, it does not go in.
- Not a trap. One click to unsubscribe, in every letter, and no follow-up sequence.
One Workflow
One workflow a week, worth automating.
I look at what your company actually does and write you a short letter: the opportunity, the likely hours it gives back, how involved it is, where the human review sits, and a first step you could run yourself this week. Founding cohort, limited to 100 companies while I personally review every week's recommendations. Reply to any letter and you reach me, not a form.
Everything in the letter is decision support: review, test and approve before anything runs in your business. Your email is used for One Workflow only.
A sample letter
This is the shape of it. Written for a fictional mechanical contractor in the mid-west, with the specifics redacted.
Sample letter · details redacted
From Richard Foley, Artellis
Subject One opportunity worth a look this week
Hello,
You install and maintain mechanical systems across the mid-west, and most of your admin sits between a site visit finishing and an invoice going out. That gap is where this week's opportunity is.
Opportunity
Turn engineer site notes into a priced job sheet automatically
Potential impact: 4 to 7 hours a week·Difficulty: Moderate
I picked this one because your engineers already write the notes, they just write them somewhere nobody can invoice from. A workflow reads the note, matches parts and labour against your own price list, and drafts the job sheet with the lines it is unsure about flagged. Your office manager approves or corrects it before anything reaches a client, so the judgement stays exactly where it is today.
First step: Take last week's ten site notes, paste them one at a time into whatever assistant you already pay for, and ask for a job sheet against your price list. Count how many came back usable. That number tells you whether this is worth building.
If that is worth exploring, reply to the letter and tell me which part looks wrong. It comes straight to me.
Richard
Decision support only: review, test and approve before anything runs in your business. Unsubscribe in one click, in every letter.
Questions before you subscribe
- What exactly arrives in One Workflow?
- One AI workflow opportunity written for your company: what the workflow is, roughly how many hours it could give back, how involved it would be to build, where the human review sits, and a first step you can run yourself that week. Usually one page, occasionally two.
- How often is it sent?
- Most weeks. If a given week produces nothing genuinely worth your attention, nothing is sent, because padding it out would waste the only thing you are lending: five minutes of reading. There is no fixed publishing schedule to fill.
- Is it personalised or the same letter for everyone?
- Personalised. The research uses what your business has already published about what it sells and who it sells to, then looks at the admin that shape of company usually carries. It is capped at 100 companies precisely so every letter can still be reviewed by hand.
- How is my email address used?
- For One Workflow only. It is never sold, shared or added to another list, and replies go straight to Richie rather than a shared sales inbox. Every letter carries a one-click unsubscribe, and unsubscribing triggers no follow-up sequence.
- Do I need to be planning an AI project to sign up?
- No. Most subscribers are Irish SME owners and managers who are curious rather than committed. The letter is meant to be useful on its own: if a suggestion is worth doing without Artellis, it says so and tells you how to run it yourself.
One Workflow
One workflow a week, worth automating.
I look at what your company actually does and write you a short letter: the opportunity, the likely hours it gives back, how involved it is, where the human review sits, and a first step you could run yourself this week. Founding cohort, limited to 100 companies while I personally review every week's recommendations. Reply to any letter and you reach me, not a form.
Everything in the letter is decision support: review, test and approve before anything runs in your business. Your email is used for One Workflow only.
Would rather talk it through? Book a 20-minute call or read the longer pieces.